Dashboard shows no data

An empty dashboard after installation is nearly always one of five causes. Work down this list in order; the fix is usually in the first three.

• Key takeaways
• Five causes cover ~99%: missing tag, wrong ID, blocked request, self-exclusion, no traffic yet.
• Raw view-source beats DevTools Elements for 'is the tag actually there'.
• Data lands within ~60 seconds; longer means something above is wrong.

1 · The snippet is not on the page

View source (not DevTools Elements, raw source) and search for cdn.bobray.com. Not there? Your template did not deploy, a cache is serving an old page, or a tag manager is holding it behind consent. Fix and hard-refresh.

2 · Wrong site ID

The data-site value must match the dashboard exactly, IDs are case-sensitive. A snippet copied from a different site in your account reports data to that other dashboard.

3 · Something is blocking the request

Open DevTools → Network, reload, and look for the request to api.bobray.com. Red/blocked means an ad blocker, privacy extension, or CSP. See Ad blockers and CSP setup.

4 · You excluded yourself

If your IP is in Settings → Exclusions or you are browsing from localhost/staging, your own visits are correctly invisible. Test from mobile data or ask a colleague to visit.

5 · You are just very early

Data appears within ~60 seconds of the first pageview. If a brand-new site simply has no traffic yet, the dashboard being quiet is accurate.

Common pitfalls

The mistakes we see most often on this topic, so you can skip them entirely.

• Debugging from an excluded office IP for an hour.
• Ignoring the console: the CSP/ad-block error usually names the fix.
• Editing the snippet's src or attributes 'to be safe', restore the canonical tag.

Quick reference