Installing on Shopify
The Shopify app installs the snippet across your storefront and wires checkout goals without touching theme code.
- Key takeaways
- One-click app install injects the storefront snippet, no theme edits.
- A purchase goal fires on the thank-you page with order value as metadata.
- Theme-editor and preview traffic is filtered automatically.
Install
- Open the BobRay app from the Shopify App Store and click Install.
- Approve the requested scope, it only needs to inject the storefront script and read order-status page context.
- Paste your site ID in the app's settings screen and save.
Checkout tracking
The app fires a purchase goal on the thank-you page including order value as event metadata, no customer-identifying data leaves the page. Cart and checkout steps can be added as funnel stages from Goals → Funnels using the standard /cart and /checkouts paths.
Theme editors and previews
Traffic from the Shopify theme editor and preview links is filtered automatically so design sessions never pollute your numbers.
Using a headless Shopify storefront? Skip the app and install the snippet in your frontend framework, then see Single-page applications.
Common pitfalls
The mistakes we see most often on this topic, so you can skip them entirely.
- Installing on a headless storefront, use the framework snippet instead, the app can't reach your frontend.
- Building funnels from custom checkout URLs; use the standard /cart and /checkouts paths.
- Expecting customer-level data, order value arrives as anonymous event metadata only.
Quick reference
| Install | Shopify App Store → BobRay |
| Checkout goal | purchase + order value |
| Funnels | /cart → /checkouts → purchase |
| Headless? | Use the JS snippet instead |
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